Short answer: You cannot see another site's exact traffic, but tools like Similarweb, Semrush, and Ahrefs give solid estimates. I check two or three of them, compare the numbers, and treat the range as a ballpark rather than a fact. When I size up a competitor, the first thing I want is a rough idea of how many visitors they pull and where those visitors come from. No third party can read another company's analytics, so every estimate is modelled from clickstream panels, search data, and public signals. The trick is knowing which tools are trustworthy today and how to read what they show. Which tools actually work in 2026? A note first: several old favourites are gone. Alexa was shut down by Amazon , Compete closed years ago, and Google's Ad Planner and Trends for Websites were discontinued. Ignore any guide still recommending them. Here is what I use now. Similarweb My default starting point. Enter a domain at similarweb.com and the free view shows estimated month...
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