Computer Tricks and Secrets

Go long. Go wide. Go big. Google recommends that AdSense publishers switch to wider ad formats as more Adwords advertisers target these ad sizes, more competition among advertisers leads to higher eCPMs thus translating into increased earnings for the website owner. The statistics suggest that the best performing banner sizes are the 336×280 Large Rectangle and the 300×250 Medium Rectangle. In addition to standard IAB units, the AdSense program now supports custom-sized ads which may serve even bigger rectangular ads. Will they perform better than the standard ads? There’s no one-size-fits-all solution and what is working on my site may or may not be the most optimized solution for some other website. As a publisher, you need to run A/B tests on your site for about a week and only then you can you reach a conclusion based on the CTRs and CPMs of individual AdSense ad units. Split Testing isn’t a new concept for most AdSense publishers but with the introduction of asynchronous responsiv...